Typography

Standard

Different audiences respond to different stimuli when it comes to publications. Namely, the font is very important when trying to discern who you want to advertise to.

For business cards, a smaller font would be most ideal. A size 12 font is relatively small but huge on a 3in. card. Font styles differ depending on the part of the market one is in. A lawyer or accountant may use a more traditional font like Rockwell or Perpetua, whereas an artist may use Scribble; a teacher could use Lucinda for an effective font.
Free Mac fonts is a great site for… free Mac fonts
Directions can be found here

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