segmentation

Standard

The method in which I intend to segment the public is by colors and fonts primarily. I’m attempting to reach the high school to college graduate crowd and the colors I choose will reflect that. My research will show what I should use and what I should stay away from. The youth I will attempt to appeal to will be the elementary grades and up. I want this ad to reflect both sides’ interest in Jersey Cares, not just the volunteers.

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