Archive for the ‘ Assignments ’ Category
Different audiences respond to different stimuli when it comes to publications. Namely, the font is very important when trying to discern who you want to advertise to. For business cards, a smaller font would be most ideal. A size 12 font is relatively small but huge on a 3in. card. Font styles differ depending on [ READ MORE ]
The method in which I intend to segment the public is by colors and fonts primarily. I’m attempting to reach the high school to college graduate crowd and the colors I choose will reflect that. My research will show what I should use and what I should stay away from. The youth I will attempt [ READ MORE ]
This has been in many ways, a very eye-opening experience. I’ve learned much both in the world of PR and the classroom - I definitely appreciate how connected to the world this class was kept. I feel like we were able to tell our friends “You’re JUST getting on Twitter?!” and the Professor Nixon is [ READ MORE ]
Writing is becoming more and more ideal in this world we live in. Unlimited text messaging is almost a necessity of mine. I rarely go over minutes. In this chapter, it speaks about the importance of the written word. To be able to reach the masses effectively, we must hone our skills not only to [ READ MORE ]
Evaluation is one of the most vital parts of PR. It’s the only way one knows to measure success. Of course something as intangible as success must have a standard since we all can be as successful as we want to be depending on how full our glasses are. In advertising, companies use a certain [ READ MORE ]
The sense of a tribe has always been an innate desire of every human, rich or poor, black or white, Catholic or Bhuddist. Monks in the most secluded parts of the world become a family within themselves and begin a family or “tribe” of their own. For some reason, we have never been taught to [ READ MORE ]
Twitter has been one of my favorite discoveries in the past year. The great thing about it is you can’t just jump in and become an instant hit. You must work at it. Of course, there is always the competition of having the most followers amongst friends but there should be a certain quality with [ READ MORE ]
Many different names PR includes: -Coroprate Communications -Marketing and Corporate Affairs -Corporate Relations The duty of many of these organizations include: marketing Communications, research and evaluation, media analysis, public affairs, and event management[ READ MORE ]
The adoption process of communication informs the sender of the message that it has been received and you are working to incorporate said message. -Awareness -Interest -Trial -Evaluation R.A.C(ommunication).E (RACE). -goals of communication -receiving the message -paying attention to the message -understanding the message -beleiveing the message -remembering the message -acting on the message[ READ MORE ]
This chapter speaks of the importance of planning different programs relevant to PR. The different elements of planning PR programs are Objectives, Audience, Situation, and Strategy. Any good program begins with R.A.C.E (Research, Action, Communication, and Evaluation.) A successful programs creates and promotes product awareness to increase sales. Planning objectives are usually on a firm-by-firm [ READ MORE ]
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